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Proposed New Holiday-Let Rules: a help or hindrance to the tourism sector?
There's no denying that the visitor accommodation sector has been through some significant changes over the past 15 years and forms a key component to the UK’s leisure and business visitor economy.   The growth of digital platforms facilitating peer-to-peer sharing, including the likes of Airbnb, Expedia and Booking.com (to name a few), have changed the way the guest accommodation sector operates and a significant shift towards short-term letting of residential properties has been created.  The move towards short-term lets has provided an increased choice and variety for tourists and those attending sporting and cultural events.  Between 2016 and 2019, the number of active Airbnb listings in the UK tripled from 76,000 to more than 225,000[1].  In England, there were approximately 257,000 short-term and holiday letting listings in 2022[2].  These figures (which are likely to be underestimates) demonstrate the scale of this market. Imbalances have also been reported with the numbers of “entire places” for rent in coastal locations having increased by 56% between 2019 and 2022 compared with 15% in non-coastal areas in England and Wales[3].  Similar pressures are also seen in national parks and some cities. It has been argued that the increase in the number of short-term lets has led to increasing house prices, knock-on affordability issues for local communities and a more limited supply of longer-term domestic rental properties which have been converted to more profitable short-term lets in visitor destinations.  MPs warn of consequences to the viability of local shops, schools and services, particularly during winter periods while others highlight that short-term and holiday lets can create noise and anti-social problems for local residents[4]. Unlike other types of guest accommodation which are required to provide assured accommodation through existing regulation and quality schemes, there is currently said to be insufficient or no meaningful regulation and monitoring of short-term let accommodation in England. This creates an uneven “playing field” amongst providers of short stay lets and other forms of visitor accommodation. That said, a variety of visitor accommodation is important to attract visitors and support local economies.  Within England, only London requires residential premises for short-term accommodation for more than 90 nights per year to obtain planning permission. Outside London, there is no specific limit on the number of days a property can be let out on a short-term basis. It is currently up to the LPA to decide if the letting of a property is a material change of use, for which planning permission must be sought. Many local authorities do not have an accurate understanding of how many short-term lets are operating in their areas. What are other places doing to manage the rise in short-term lets? The pressures on local communities are not unique to England. According to The Airbnb Statistics (2023) there are currently over 4 million Airbnb hosts worldwide and over 6 million active listings in over 100,000 cities worldwide. As a result, many local and national governments around the world have intervened to regulate this market over recent years.  Variations of light-touch digital registration schemes through to strict limits on the number of nights per year a property can be rented out have been rolled out globally.  For example, municipalities in the Netherlands can opt into a national registration scheme for short-term lets which requires a one-off registration.  Additional permits are required in Amsterdam in addition to a registration number which allows you to rent out a home or houseboat for a maximum of 30 nights per year to a maximum of 4 people at a time.  Permits are obtained annually and failure to comply attracts a fine of up to 21,750 euros.  Anyone wishing to provide short-term let accommodation in Portugal must register electronically before doing so.  Registration is free and registrants must provide a range of details including the capacity of the premises and any lease or rental agreement.  Local councils in Portugal have the powers to implement ‘containment areas’ within their locality to restrict the number of short-term rental properties.  In some parts of Lisbon, no new registrations are being processed because more than 20% of the properties are short-term lets.   Some parts of the UK have already made efforts to get a handle on the increasing numbers of short-term lets.  The Scottish Government has given local authorities the ability to introduce ‘short-term let control areas’ and has introduced a mandatory licensing scheme for all short-term let accommodation across Scotland.  The Welsh Government has also sought to balance and manage the numbers of second homes and short-term lets through the creation of two new Use Classes and the ability for local planning authorities to restrict the change of use class through area defined restrictions (Article 4 Directions). It has also recently consulted on the implementation of a statutory licensing scheme for holiday lets. Now, it’s England’s turn… Consultation, consultation, consultation  The Department of Levelling Up, Housing and Communities (DLUHC) published a consultation on the introduction of a new Use Class for short-term lets (proposed Use Class C5) and a new permitted development right that would allow the change of use from a dwellinghouse (Use Class C3) to a short-term let in England.  Where a local authority removes permitted development rights (through an Article 4 Direction), planning permission would be required where there is a material change of use to a short-term let.  An alternative is also proposed in the consultation whereby short-term lets are not put into a use class (sui generis). Whilst recognising some flexibility for limited short-term letting of domestic dwellings can be helpful,  the DLUHC is proposing a threshold to the number of nights (per year) a dwellinghouse is let before it is considered a material change of use to Use Class C5. The consultation asks whether this should be 30, 60 or 90 days in a calendar year. Second homes that are additionally let out for part of the year will fall into the new Use Class C5. This differs to the approach taken in Wales whereby planning legislation was amended to create new use classes differentiating between ‘dwellinghouses, used as sole or main residences’ (Class C3), ‘dwellinghouses, used otherwise than as sole or main residences’ (Class C5) and ‘short-term lets’ (Class C6).      Through the Levelling up and Regeneration Bill, The Department for Culture, Media, and Sport (DCMS) also launched a consultation on a registration scheme for short-term lets in England last week which is running concurrently with the DLUHC consultation.  A register of solely short-term lets would provide data to enable local authorities to better understand which premises are being let out in their area.  In turn, this would help manage the impact of high numbers of short-term lets upon the housing market. The DCMS have presented three options of how a registration scheme might look: An opt-in scheme for local authorities, within the framework set nationally. An opt-in scheme for local authorities within the framework set nationally, and a review point to determine whether to expand the scheme to mandatory. A mandatory national scheme administered by one of: the English Tourist Board (Visit England), local authorities, or another competent authority which would also require operators to meet health, safety and quality assurances standards and regulations. The DCMS suggests that the registration scheme would provide local authorities with information about which premises are being let out in their area, to help manage the housing market impact but also act as a platform to address inconsistencies in short-term let provision. The consultation seeks views on how this registration would work.   These planning changes would be introduced through legislation later this year if passed through the consultation stage. Both the DCMS and DLUHC have stated that they are working closely together to ensure that different measures being considered across government that apply to the short term lets sector are proportionate, complementary and easy to understand.  At this stage, it is unclear if there is a risk of regulatory duplication.  Initial Industry Responses Although the consultations are still in their early stages, initial responses from the tourism sector are mixed with an emphasis towards highlighting the significant contribution short-term lets make towards the economy.  Andy Fenner, Chief Executive of the Short-Term Accommodation Association[5] said “We support a registration scheme but introducing a planning permission requirement completely ignores the contribution short-term rentals make to the economy.  It’s important this issue doesn’t become a political football when the short-term rental sector is a key reason why the UK is so attractive to international and domestic tourists. Its role in providing local employment is routinely overlooked and measures to solve housing shortages should instead be focused on building new homes in sufficient numbers”. Airbnb[6] has long called for a national register for short-term lets and welcomes the Government taking this forward with Amanda Cupples, General Manager for Northern Europe at Airbnb, saying “Hosting provides vital income to many families across Britain as the cost of living continues to rise. Clear and simple rules are good news for everyone and will help more families share their homes to boost their income, while making communities stronger.”  Thoughts from a tourism perspective… Costs and Higher standards: The consultation seeks views on who should administer the registration scheme, suggesting it could be local authorities, Visit England or an alternative existing or new body set up to take responsibility.  If planning permission is needed, increased workloads for local authorities will inevitably need ringfence resource to facilitate planning applications and to ensure decision making doesn’t cause time delays or greater pressures on planning authority resources.  From an industry perspective, could an increase in fees, associated financial penalties (as suggested in the DCMS consultation) and enhanced management costs (through gas, fire and electrical safety standards) cause some providers to drop out, creating a reduction in bedspace and reduced financial benefits to local economies? Availability: Tourism hotspots would be targeted.  Limitations to the number of days a property can operate as a short-term let without the need for seeking planning approval or the introduction of minimum standards for operators may reduce the amount of provision available.  Reducing the numbers of short-term lets may help the housing sector but could reduce the numbers of visitors to an area if there are insufficient total bedspaces available for overnight stays in areas reliant on visitors. This might serve to reduce the economic benefits associated with the tourism sector.  Plan-making: Local and neighbourhood plans in areas of pressure are likely to introduce policies specifically relating to the new C5 use class. These could be restrictive for operators which means that property owners should be encouraged to engage in the plan-making process from an early stage. From experience, this engagement tends to be limited. It will therefore be incumbent on authorities to ensure that in planning for their areas that sound evidence is collated to inform any new policies so that the total bedspace provision for guests (from both short term lets and serviced accommodation) meets the required need. The Government and local authorities will need to strike a balance between protecting and supporting the local visitor economy whilst protecting the availability and affordability of existing housing stock and the vitality of local communities. For local communities, the numbers of short term lets are skewing the availability of homes.  The Government appears to be targeting ‘smaller scale’ issues (short term lets) rather than dealing with the wider issue of getting homes built (and many are needed) in the right place.  Whilst this will take time and does not mean short-term holiday lets should not be regulated and registered, it is part of seeing the bigger picture about the supply and availability of homes. The DLUHC and DCMS consultations end on 7 June 2023 and can be found at: Consultation on a registration scheme for short-term lets in England - GOV.UK (www.gov.uk) Introduction of a use class for short term lets and associated permitted development rights - GOV.UK (www.gov.uk)   [1] Kommenda and Brooks (2020) “Revealed: the areas in the UK with one Airbnb for every four homes” [2] DCMS (2023) Consultation on a registration scheme for short-term lets in England [3] Johnson (2022) “Alarm over sharp increase in Airbnb listings in coastal areas of England and Wales” [4] DLUHC (2023) Consultation on Introduction on a use class for short term lets and associated permitted development rights [5] Roger Baird (April 2023) “Govt. consults on stricter holiday let planning rules” [6] Airbnb (October 2022) “Airbnb backs government proposal for short-term let register”  

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“Staycations” here to stay?

“Staycations” here to stay?

Ian York 01 Dec 2022
At last week’s Confederation of British Industry (CBI) conference the tourism and hospitality industry was mentioned as having the potential to “light a fire” under the economic revival. Back in May the World Travel & Tourism Council (WTTC) forecast that the UK’s travel and tourism contribution to GDP will grow at an average rate of 3% annually between 2022-2032 equating to a net worth of £286 billion (10.1% of the total economy)[1], noted as nearly twice the forecast 1.7% annual growth rate of the overall UK economy. Such is the world we live in at the moment that much has changed since May and current economic volatility means that any industry growth predictions should be treated with caution. Certainly in the years leading up to the pandemic there was much cause for optimism. Over 2010 to 2019 travel and tourism was the fastest growing sector in the UK in employment terms and its contribution to GDP reached 9.9% (£234.5 billion) in 2019 before collapsing to just 4.3% (£93.8 billion) in 2020[2] – a huge 60% loss. The rolling back of COVID-19 restrictions in 2021 saw the beginning of the “recovery” for travel and tourism with GDP climbing 40% year on year to reach £131 billion, still significantly below 2019 levels. Oxford Economics has predicted that the UK tourism sector as a whole may not recover to 2019 levels until 2025[3]. The are many influencing factors that will determine the industry “bounce back” but one aspect that could see sustained growth is domestic tourism, often referred to as “staycations.” Beleaguered airline operators that have had to (and are likely to continue to) reduce overseas flight numbers during peak trading months, rising flight costs, inflation generally and the cost-of-living crisis, changing weather patterns, and a more competitive domestic holiday sector in terms of experience, value and service means there is a significant opportunity for staycations to become more and more popular. The Government’s Tourism Recovery Plan (2021) highlights that domestic tourism is good for UK businesses and the levelling-up agenda, with domestic visits typically being spread more evenly around the UK compared to inbound international visits that disproportionately benefit London. A survey by Barclays of British holidaymakers and the regions they planned to visit in 2019 demonstrates the wider geographic spread of domestic tourism (Figure 1). One positive of the pandemic has been that it has led to many UK tourists exploring various parts of the UK for the first time so this “spread effect” is likely to have become even more pronounced.   Figure 1 Barclays Survey: UK Regions Holidaymakers Planned to Visit in 2019 Source: 'The Great British Staycations - The growing attraction of the UK for domestic holidaymakers, January 2021 Another really interesting infographic referenced by Skift (below) considered a hypothetical analysis from April 2020 during the pandemic looking at the “winners and losses” from a staycation boom if all international travel demand for a full year was redirected to domestic markets (this considered the current tourism market – domestic travel plus inbound, inbound travel lost and outbound travel gained). Extending the analysis to 37 countries showed that the UK had more to gain than all its overseas competitors, with the exception of China, in converting outbound visitors to domestic visitors.   Figure 2 Total $ gain/loss from all travel going domestic Source: The Winners & Losers of a Staycation World Ahead (skift.com) The aim of the Government in its Tourism Recovery Plan is clear – it wants to “build back better” from the pandemic by promoting innovation and creating an “accessible” and “resilient” tourism industry. Domestic tourism can be the kickstart for the wider UK tourism industry recovery that if successful will naturally encourage international visitors to return, and in greater numbers than before. To this end, the Tourism Recovery Plan recognises “…that whilst London is crucial to the fortunes of the UK’s tourism sector overall, we want the recovery to be swift in every nation and region, and in both urban and rural areas.” So what can the planning sector do to help the domestic tourism sector reach its full potential and drive growth across all parts of the UK in the face of continued economic uncertainty? In my previous tourism research piece in 2020 - Tourism: Retrench and Rebound - I outlined a number of ways the Government needed to act to address pre-existing issues in the tourism sector at the time. Many of these remain and are relevant to boosting domestic tourism; tellingly quite a few were identified in the more recent de Bois Review in August 2021[4] along with a range of other recommendations. The following are key to addressing current inadequacies: Raise the profile of the visitor economy within national government: the de Bois Review is clear that there is insufficient appreciation of the importance and promise of the visitor economy at the top of government which is undermining the success of the tourism industry. For too long the Government has assumed that the tourism industry is relatively successful and will look after itself which has meant the UK has lost ground to other countries. New funding, policy engagement and delivery is needed.  Improved partnership working: more coherency and structural reform is needed across central Government, Local Planning Authorities, Local Enterprise Partnerships (LEPs), Destination Management Organisations (‘DMOs’) and other public bodies. This should identify clear lines of responsibility and accountability to ensure the various bodies are clear on their remit and efficient in delivering outputs. Engaging private and public sector investors is also important to ensuring tourism initiatives are workable and meet the needs of the market. Early engagement with investors and developers is key and, in turn, investors and developers need to promote their plans and roles in the area and be a “voice” for tourists. Establish positive, flexible planning policy: too often at Lichfields we see draft emerging Local Plans or newly adopted Local Plans where the basis of economic growth is disproportionately reliant on more traditional forms of business development (e.g. office and industrial). Often tourism is seen as a secondary source or in some cases is not mentioned at all. It is essential that emerging planning policy and guidance at national and local levels provides a firm and clear basis for the industry to flourish. This should recognise (and support) that more and more tourist destinations, Resorts and Parks are investing to encourage visits spread across the year, building into the “shoulder” months and increasing guest numbers in the more traditionally “off-peak” periods, to make them more attractive throughout the year. This is critical to remaining competitive. Also, a concerted effort is needed to create more bespoke Destination Management Plans (DMPs), establishing current and future priorities for tourism in areas and clear actions to achieve them.The success of regular investment in tourism is evidential in our planning work with Bourne Leisure and Merlin Entertainments, where regular and new investment in facilities, accommodation and in the case of Merlin, new rides and attractions has allowed sites to flourish and encourage visitors to return.  Spread the opportunities: government support (policy, financial etc.) should be common across all areas of the UK where tourism can make a contribution. This will assist the “levelling up” agenda and play an important role in placemaking and economic regeneration.  Improve data: to assist decisions on how best to develop the visitor economy in local areas, the Government should improve access to quality data. In this regard, the de Bois Review suggests introducing the proposed Tourism Data Hub as a matter of urgency. Opportunities provided by the domestic tourism industry are vast and if managed correctly these have the potential to embed domestic travel as a sustained customer behaviour that drives economic growth across all parts of the UK. Here’s to the staycation! [1] News Article | World Travel & Tourism Council (WTTC)[2] Travel & tourism's total GDP contribution UK 2021 | Statista[3] Oxford Economics ‘UK Tourism Scenario Forecasts – A report prepared by Tourism Economics for the Department for Digital, Culture, Media and Sport (DCMS), March 2021[4] The de Boise Review: an independent review of Destination Management Organisations in England, Nick de Bois for the Department for Digital, Culture, Media & Sport, August 2021  

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