Project
Alton Towers Resort
Merlin Attractions Group
Since 1990 Lichfields has secured planning permission for a wide range of new rides, attractions, and accommodation at Alton Towers Resort. Through this, the theme park has been transformed from a day attraction to a multi-day resort resulting in longer stays, more to see and do, and a wide range of socio-economic benefits for the local area. The Resort contains 32 listed buildings and a scheduled monument and so it is particularly sensitive in heritage terms. Our comprehensive advice balances the needs of the UK's most popular theme park with its sensitive heritage context. Recent permissions include Wicker Man, three hotels, and a 'top secret' new indoor attraction. We also presented the case for a successful Lawful Development Certificate for the Nemesis Track Replacement, avoiding the need for Merlin to secure a separate planning permission.
Our role as planning advisor to Alton Towers Resort is to balance this sensitive heritage site with the commercial requirements of a resort theme park. We’ve been successful in securing a succession of exciting rides and attractions to ensure this unique site continues to be a great place to visit and stay.
Hannah Whitney, Planning Director, Lichfields
Image credit: Alton Towers Resort