London’s retail demand has changed markedly over the last decade with earlier Lichfields’ analysis[5] projected a net reduction (c. 5%) in demand for comparison goods floorspace across London’s town centres by 2035, driven by hybrid working, online shopping, the cost‑of‑living crisis, inflation and energy prices resulting in a more spatially uneven retail landscape.
Figure 1: Net Change in London’s town centre floorspace projection by retail category 2019-2035 (sqm)

Figure 2: Title of Chart
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Retail policy protection |
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The London Plan differentiates between protected designated town centres and edge‑/out‑of‑centre retail locations. Policies H1 identifies the ‘mixed‑use redevelopment of car parks and low‑density retail parks and supermarkets’ as a priority source of capacity, while Policy E9 encourages comprehensive redevelopment of out‑of‑centre retail to realise their full potential for housing intensification. Policy SD7 sets the town centre first policy protection for retail uses. As such, the criteria focus beyond town centres. |
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Accessibility |
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The Plan’s design‑led approach requires that development capacity reflects accessibility. Optimising well‑connected brownfield land in accordance with Policy T6, specifically sites with PTAL 2-6, prioritises meaningful car‑lite and car-free opportunities and supports higher‑density mid‑rise typologies. |
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Commitments |
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To avoid double-counting, existing developments that have already been identified for development, allocated in Local Plans or as an Opportunity Area in the London Plan, have an existing development brief or are currently being developed are excluded (Policy SD1). |
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Flood risk |
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Excluding sites with immovable constraints that present a real risk to future residents prevents unrealistic capacity assumptions. As such, reflecting local and national flood risk considerations for residential re-purposing and Policy SI 12, the criteria focus on areas beyond Flood Zones 2 and 3. |
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Strategic policy protection
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Avoiding strategically important and protected designations such as Strategic Industrial Locations (SIL) protected through Policy E5 avoids locations that would deliver compromised layouts or require disproportionate intervention costs to retain and design around existing strategically important facilities. |
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Proximity to services | The London Plan (Policy D3) expects new housing to be supported by existing or planned infrastructure and local services so that mixed and inclusive neighbourhoods are created. Screening for proximity to shops, community facilities and employment reflects this requirement and increases deliverability by aligning schemes with day‑to‑day needs. |

Disclaimer: This publication has been written in general terms and cannot be relied on to cover specific situations. We recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Lichfields accepts no duty of care or liability for any loss occasioned to any person acting or refraining from acting as a result of any material in this publication. Lichfields is the trading name of Nathaniel Lichfield & Partners Limited. Registered in England, no.2778116