Planning matters

After more false starts than the Grand National, the Greater Manchester Spatial Framework (GMSF) Publication Plan 2020 has finally been released. The GMSF 2020 will be presented to the Greater Manchester Combined Authority (GMCA’s) meeting on 30^th October and will then be voted on by each of the 10 individual Greater Manchester Authorities (GM10) for approval.  The GMSF has been in production since 2014 and has undergone many consultation exercises. It has received significant criticism and opposition from both the development industry and local residents.

GMSF 2020 is the most progressed version to be released. Assuming it can secure approval from all 10 Greater Manchester authorities by the end of November, a formal 8-week consultation exercise will commence on 1^st December 2020 and conclude on 26^th January 2021.  Before the commencement of the consultation, there is likely to be some heated debates across Greater Manchester’s virtual Council Chambers. It is likely to be a turbulent few weeks in Greater Manchester politics. Indeed, Mayor Andy Burnham is urging opponents to the GMSF to ‘think long and hard’ and has added that the region ‘needed’ the GMSF to progress after five years of work.

The aim of this blog is to summarise the headline objectives and aspirations of GMSF 2020. A series of follow up blogs will be released delving deeper into the plan and the associated evidence base over the coming 5 weeks in the run up to the commencement of the consultation.  These blogs will look at issues such as housing land supply and housing mix, implications for town centres, employment land, economic growth and infrastructure requirements.

At the outset it is important to point out why a sound and ambitious GMSF is required in Greater Manchester.  The National Planning Policy Framework [NPPF] (§15) sets out that the planning system ‘should be genuinely plan-led’ and that ‘up-to-date plans should provide a positive vision for the future of each area’ … ‘ addressing housing needs and other economic, social and environmental priorities’.  There is also a policy requirement on Local Authorities to review their plans at least once every 5 years to ensure consistency with national policy (§33).

Many of the local authorities in Greater Manchester are relying on plans which are out of date and pre-date the first iteration of the NPPF (2012).  The table below sets out the year of adoption of each of the most recent plans on Greater Manchester authorities.  This indicates that only 3 of the 10 authorities have plans adopted post publication of the first NPPF and only 1 is less than 5 years old since its last review.

Given the age of many of the Greater Manchester plans, it is imperative to get a robust and ambitious plan in place as soon as possible to ensure the right amount and type of development in the right locations across Greater Manchester.  GMSF 2020 sets out some heady aspirations and wants to transform Greater Manchester into ‘a top global city (§2.17) by the end of the plan period.  Coupled with that, the GMSF recognises that ‘the strength and strategic location of Greater Manchester puts it in an ideal place to act as the primary driver for the Northern Powerhouse’  and ‘it will be important to deliver relatively high levels of growth within Greater Manchester for the wider benefit of the North’. 

The GMSF has set out ambitious aspirations and objectives but do the policies on housing and economic growth align with them?

In terms of employment growth, the Plan seeks to maintain a very high level of economic diversity across Greater Manchester and facilitate the development of high value clusters in prime sectors such as advanced manufacturing, digital and cyber, health innovation and logistics.  The GMSF also makes provisions for the development of:

• 2,500,000 sq.m of new office floorspace over the period to 2020-2037 focused on the City Centre, the Quays, Manchester Airport Enterprise Zone and Town Centres (an increase from the 2018 iteration of the plan from 2,460,000 over a longer plan period (2018-2037)

• At least 4,100,000 sq.m of industrial and warehousing floorspace offering a range of opportunities across Greater Manchester and significantly increasing the supply of high-quality sites across the norther parts of Greater Manchester (a slight decrease overall from the 2018 iteration of the plan from 4,220,ooo although the plan period was 2 years longer (2018-2037)

In terms of housing growth, the GMSF seeks to deliver a minimum of 179,078 net additional dwellings over the period 2020-2037, an annual average of 10,534.  It also proposes:

• The annual housing requirement will be phased and will increase over the duration of the plan period, with 12,000 units being delivered per annum post 2030.
  
  
• At least 50,000 additional affordable homes across Greater Manchester, with at least 30,000 being social or affordable rent.
  
  
• 58% of the supply will comprise apartments with the remaining 42% comprising houses.
  
  
• All new dwellings must comply with national space standards and be built to Part M4(2) of the Building Regulations.
  
  
• That the minimum net residential density will be 35 dwelling per hectare which will increase depending on the site’s proximity to services and sustainable modes of transport.

The plan recognises that the northern areas of Greater Manchester have had relatively low levels of growth over recent years and significant intervention will be required to rebalance the economy.  The GMSF seeks to direct growth to the north of the conurbation including the provision of a good supply of high-quality development sites and major transport improvements.  Investment in the key town centres of the north is also seen as playing a vital part in achieving this aspiration.

The Greater Manchester Green Belt has remained relatively intact since its designation in 1984 and its continued protection has facilitated that redevelopment of many brownfield sites across the conurbation.  However, GMSF 2020 recognises that there is an insufficient supply of housing and employment land to meet the identified needs.  As such, the plan seeks to allocate 1,939ha of Green Belt land for development.  This represents just 3.25% of the total Green Belt in Greater Manchester and 45% of Greater Manchester will continue to remain as Green Belt.  Since the 2016 version of the GMSF, the amount of Green Belt land proposed for development has decreased by 60%.

The Plan is also focused on the delivery of sustainable development and protecting the valuable Green and Blue infrastructure in Greater Manchester.  It also aims to deliver a carbon neutral Greater Manchester no later than 2038 with a dramatic reduction in greenhouse gas emissions.  To achieve this, it is expected that new development will: be net zero carbon from 2038; will incorporate electric vehicle charging point to future proof development; will prioritise connection to a renewable energy/heating/cooling network; and achieve energy demand reductions for residential development.

The viability evidence which underpins the GMSF is yet to be released. It will be very interesting to see how the plans ambitions for at least 25% of the total housing requirement to comprise affordable housing (particularly on brownfield high density sites) coupled with the ambitious sustainability, energy efficiency measures; and,  the significant infrastructure requirements across the north of the conurbation have been factored in and accounted for. 

As set out at the beginning, the purpose of this blog is to provide an overview of the key headlines from the GMSF and our follow up blogs will delve deeper into the Plan itself, the associated evidence base (yet to be released) and discuss the possible implications for development across Greater Manchester.

As a town planning consultant with a passionate interest in successful places, I will never accept that the high street is dead. And if you take a look at our blog series – the High Street isn’t dead, long live the High Street - I am clearly not alone as many of my colleagues think the same.

From the title of this blog you may be forgiven for thinking that I am about to set out my thoughts on the rise of internet shopping – but, no, that is a subject which has been well covered elsewhere. In fact, what I would like to discuss in this blog are the opportunities for the high street which are emerging through increasing use of technology, particularly by younger generations.

Young people’s relationship with the internet and social media is agile. In 2019, the ONS found that 100% of 16 to 24 year olds access the internet on a mobile device and, unsurprisingly, this age group engage very actively with social media (98%) and are highly adept at finding out about information on goods and services online (84%). It is clear that young people are actively using the internet when shopping.

Last year, Lichfields undertook a survey to try and develop a better understanding of young people’s habits and how they use town centres. The research – which was based upon a survey of around 230 young people aged 16-25 - uncovered a number of trends, which can be read in more detail in our latest insight focus – The next generation: the future of our town centres. One of these trends was young people’s interactions with technology and the high street.

The results of our survey indicated that, through their use of technology, 39 per cent of respondents were ‘very’ or ‘quite likely’ to share their experience or interact with a venue in the town centre on social media once they had visited. This suggests that a high proportion of young people take to social media to talk about their high street experiences, and highlights the importance of social media channels as platforms for town centre operators and businesses to promote themselves online to their target audience.

Respondents also said that they found out about things happening in their town centre using Facebook (60 per cent) and Instagram (41 per cent). This extended not only to new stores or venues, but also other ‘pop up’ events and markets taking place.

As we live with COVID-19 there is now an increased focus on social media as town centre businesses and other stakeholders look to re-connect with potential customers and showcase goods and services. While some businesses will seek to promote their offer on a national scale, including through online advertising, there is also scope for businesses within town centres to take a co-ordinated approach through a central body (such as a business improvement district). This ability to communicate directly with customers in a live setting is likely to be increasingly valuable as the high street looks to bounce back and build trust with its returning customers.

 

We know our high streets have experienced significant change as a result of shifts in shopping patterns and that COVID-19 has acted as a catalyst, resulting in seismic changes to shopping and working patterns over a very short period of time. As a result, many town centre stakeholders are currently looking at how the high street might look in a new era, with changes previously planned for the next decade now being taken today.

In our survey, 59% of 16-25 year olds said that one of the main purposes behind their visit to a town centre was to eat out, compared to 46% who referred to ‘browsing the shops’ and ‘shopping for non-food goods’. Whilst eating out experiences may have surpassed shopping in this survey, shopping still plays a role in why young people visit a town centre.

Young people are omni-channel shoppers and this has a significant influence on how they use centres. Unlike previous generations who relied upon shopping in person, younger people now use multiple channels to meet their shopping needs, blending different channels to maximise personal convenience. This often involves a visit to a town centre (e.g. to browse or to collect goods) even if purchases are actually made online.

Indeed, 60% of the respondents to our survey indicated that they would still use town centres in one way or another when shopping for non-food goods. This would suggest that young people see online shopping as complementary rather than as a substitute for visiting the high street.

Rather than focussing on the past, we need a better understanding of the needs of consumers of the future – and, in particular, we need to continue to take account of young people’s habits and preferences. Their online interactions with high street businesses and other organisations provide an insight into how we can expect to see the high street of the future. Young people want something different from previous generations, something that is more of an experience that offers a range of uses and attractions. Retail is a key part of that, but it’s not the dominant element.

Understanding how technology works and how young people want to interact with town centres both online and in person is unquestionably important and will be key to success in the future. While it is easy (and perhaps understandable) to focus in on the threat presented by online shopping, the reality is that digital channels, and social media in particular, offer huge potential and the successful town centres of the future will be those with an embedded digital strategy which drives both interest and footfall.